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Made in Canada
We’re proud to be part of a growing community of Canadian directories that are putting local businesses on the map, literally and figuratively. But what might surprise you is that we don’t see other directories as competition. In fact, we’re rooting for them.
Whether it's an Indigenous artisan marketplace, a regional food finder, or a fashion-forward eco-directory, each platform contributes something valuable to the movement of shopping local. And together, we create a better, stronger, more visible ecosystem for Canadian creators and consumers alike.
1. More Eyes on Canadian Businesses
Every listing, every share, and every click helps more shoppers discover homegrown products. It’s not about hoarding traffic, it’s about multiplying exposure. If someone finds a Canadian-made soap on another platform, that’s still a win for Canadian small business.
Some of the directories we admire and cheer on include:
Shop Local Canada - Especially useful for small retailers and handmade businesses.
Alignable - Great for B2B networking with Canadian local business focus
Canadian Company Capabilities (Government of Canada) - Government-backed directory for Canadian exporters and manufacturers.
n49 - Review-based platform for service businesses and local shops.
We believe there’s more than enough digital shelf space for all of us.
2. Community Over Competition
We’re not here to be the only option, we’re here to be part of the solution. That means promoting one another, sharing ideas, and encouraging Canadians to shop from any verified, values-aligned platform.
This mindset helps break down the silos that sometimes exist in e-commerce. We believe in mutual referrals, collaborative content, and good old-fashioned Canadian kindness.
3. We Learn From Each Other
Each directory has a different approach whether it’s visual storytelling, niche targeting, or regional depth. By following and supporting others, we also improve our own offerings. We love seeing creative campaigns, smart tagging strategies, and bold ways of highlighting local products.
Think of it like a farmers’ market, each vendor brings something unique to the table, and shoppers benefit from the variety. No one wants a market with just candles (though we do love a good candle).
4. Shoppers Want Choice
Local shopping isn’t one-size-fits-all. Some people are looking for Indigenous goods. Others want eco-conscious clothing or zero-waste swaps. Some just want to find a cool enamel mug without scrolling endless big-box sites.
The more collaborative we are across platforms, the more satisfying we make the local shopping experience. When shoppers feel like there’s a rich and diverse set of options out there, they’re more likely to make a conscious choice—and stick with it.
When you're listed in a supportive directory ecosystem, your chances of discovery increase not just from direct traffic, but through:
It's also easier to collaborate. You might find a brand to team up with for a giveaway, create a seasonal bundle, or join a pop-up event. The more we work together, the more doors we open for everyone involved.
For consumers, a connected directory landscape means:
At ItsMadeInCanada.ca, we proudly:
We also frequently feature Canadian businesses, blogs, and makers in our content not just as a directory, but as storytellers, too. And if you’re a fellow directory reading this? Let’s connect.
Join our directory, follow us on Instagram, and let’s create something proudly Canadian, together.
If you’ve discovered another amazing local directory, tag them, share them, and support them. Because when Canadians back each other, big things happen one badge, one brand, one small business at a time.