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Made in Canada
Shopping local doesn’t have to mean waking up at 6 a.m. on a Saturday to haggle over heirloom carrots. Supporting small Canadian businesses is something you can do every day—even in your sweatpants. With a little intention and a few clever swaps, shopping local can become a seamless part of your everyday routine.
Before you hit checkout on a big-box site, check if there’s a Canadian alternative. Sites like ItsMadeInCanada.ca bring together hundreds of homegrown shops so you can browse everything from maple syrup candles to handmade beanies without leaving your couch. Your couch is Canadian. Your shopping can be too.
It only takes a quick search on our platform to discover an amazing soap maker in the prairies, a family-run tea company in Nova Scotia, or artisan ceramicists in B.C. Supporting these makers online is the modern-day equivalent of shopping Main Street, without needing to leave your house or find parking.
Familiarize yourself with Canadian-made brands (many of which are featured in our directory). That way, when you shop in-store or online, you know who you’re backing. Look for labels that say "Made in Canada" or, better yet, "Handmade by Linda in Moose Jaw."
Create a favourites list of your go-to Canadian brands so you can easily go back to them when you need gifts, restocks, or a little retail therapy. Keep an eye on your favourites by following them on social media or signing up for their newsletters to score the best deals.
Local shopping really shines around the holidays, but it matters year-round. Think birthdays, weddings, camping trips, summer barbecues, and even "treat yourself" Tuesdays. From picnic-ready spreads to handmade backyard party decor, there are Canadian options for nearly everything.
Word-of-mouth is marketing gold. Post, tag, review, or yell across the street about the amazing small biz you just discovered. (We’ll yell back, promise.) A review takes two minutes and can make someone’s whole week. Even better? Snap a photo and share it to your Instagram or TikTok with a tag—your recommendation might lead to three new customers.
When you shop local, you’re not just supporting a business—you’re joining a network of Canadians who believe in keeping dollars in our neighbourhoods and love in our mailboxes. These are the folks who show up at markets, donate to local causes, and make your town or city feel like home.
By shopping local, you help keep those values alive. It’s not just about where you spend—it’s about who you’re supporting. Real people. Real stories. Real quality.
Browse our Canadian-made product directory and follow us on Instagram and Facebook to discover new makers each week. If you're a business owner, join our directory and get discovered by Canadians who care about keeping it local.